This case on the Transparency Portal contains various official public information, which will be done with the aim of increasing citizen participation in public processes.

🚀 About Case

  • Company - Cesar

  • Type - Product design

  • Year - 2021

01

This case on the Transparency Portal contains various official public information, which will be done with the aim of increasing citizen participation in public processes.

To start, a research plan was developed in order to structure the phases to be followed.

The methodological approach designed for this research includes complementary topics of interest, which will be relevant to build the understanding of users' browsing and consumption experience. The research will use three approaches, Survey, Usability Test and In-Depth Interview.

Design Process

Discovery

Phase 1 - Quantitative

At this stage, the objective is to identify the public and the relationship with the current Transparency Portal of Manaus, for this the chosen method is a survey and will be carried out through google forms.

7 responses were obtained:

  • 71.4% are women

  • 42.9% are between 28 and 30 years old

  • 85.7% have completed higher education

  • No PDC user responded to the form

  • 71.4% are not public servants

  • 57.1% knew that Manaus has the portal

  • 71.4% easily identify the categories of interest • 71.4% find the information they need easily • 57.1% do not consider the portal visually pleasing

Design Process - Discovery

Phase 1

Phase 2 - Qualitative

In order to observe and evaluate the usability of the current site and the decision making of users, usability tests will be carried out in person with a moderator, a support team for taking notes and recording sessions.

Design Process - Discovery

Phase 2

User 1

  • At first glance, the user showed curiosity.

  • He managed to carry out the first two activities with ease (see category description and consult salary of a civil servant).

  • When clicking to fetch a file, the user was waiting and nothing happened.

  • When asking the user to carry out an evaluation, when he saw fields he sighed and said that there were many fields, then viewed the option of not identifying himself.

  • User described himself as uninterested when opening the navigation manual page and only looked at the images. He made accessibility tweaks with ease.

  • He was surprised and dissatisfied when trying to find a news

User 2

  • At first glance, the user was surprised to see so many options.

  • He managed to carry out the first two activities with ease (see category description and consult salary of a civil servant).

  • When clicking to download a file the user opened it and it was blank

  • User preferred to only evaluate by choosing an option

  • When viewing the manual, he chose the topic of interest and read only it.

  • He tried restarting the page as he found that the news had not loaded.

Phase 3 - Qualitative

Mapping values, behaviors and main recurring characteristics among users, identified as opportunities. In-depth user interviews will be conducted.

Design Process - Discovery

Phase 3

User 1

  • He felt doubt about public information and typed “Manaus public information”

  • Pantry

  • Instagram and city hall website

  • When searching for a file you do not receive a warning that "there is nothing available on that date"

  • Storerooms and Works

  • Yes, but they are "ugly"

  • Yes, for example to understand what the term FUNDEB is about

User 2

  • He was curious about the salary of a server and typed in the URL of the portal

  • salary and contracts

  • Government portal and news pages

  • When searching for a file you do not receive a warning that "there is nothing available on that date"

  • Salary and Shares

  • Yes, but "some have a white background" that gives an amateur face that is little care for the site

  • Yes, to understand unknown activities

Goal

Maria Júlia loves social causes and likes to be on top of the actions of the municipality, also to inform her patients and friends about. Its purpose is to be able to consult all previous programs and public actions and those that are planned.

Design Process - Discovery

Persona

Frustration

When she fills in the data to search for a program and downloads the file, she ends up noticing that some of them are empty. In this way, after feeling that she had the information, she lost it.

Maria Julia

25 anos - Psicologa

User journey

Goal

Rafael is extremely attuned to the affairs of the municipality, for him it is essential to consult this data on an official page, in addition to liking to show it to his customers when necessary. Its purpose is to have a good visual experience, which makes navigation on the site even easier.

Design Process - Discovery

Persona

Frustration

As Rafael is an active user of the portal, he tends to consult and use it to present some information to his clients. However, when browsing, he does not feel comfortable visually, so he downloads the worksheets and shows the location on his machine, preventing his customers, citizens of the municipalities from knowing and visualizing the ease of access to this information.

Rafael Andrade

30 years - Lawyer

User journey

Design Process - Discovery

Heuristic Analysis

Heuristic Analysis: Jakob Nielsen's 10 General Principles for Interaction Design:

  • ⏳ Visibility of System Status: does not give feedback when there is no filtered file

  • ✅ Match between system and the real world

  • ✅ User control and freedom

  • ⏳ Consistency and standards: despite following card standards, there are inconsistencies in the iconographic family

  • ⏳ Error prevention: does not prevent the user from filtering non-existent content.

  • ✅ Recognition rather than recall

  • ❌ Flexibility and efficiency of use: no customization and creation of shortcuts

  • ⏳ Aesthetic and minimalist design: Despite having few elements, they are arranged disproportionately and in different color charts

  • ❌ Help users recognize, diagnose and recover from errors: no empty field or search not found message

  • ⏳ Help and documentation: the manual is confusing and poorly diagrammed.

Design Process - Discovery

Heuristic Analysis

Visibility of System Status

It does not give feedback when there is no filtered file or when the user downloads the file.

Error Prevention

User can download content that does not exist, blank worksheets

Helps User recognize, diagnose and recover from erros

There is no empty field message when filtering non-existent information.

Design Process - Discovery

Heuristic Analysis

Consistency and standards

Despite following card pattern, there are inconsistencies in the iconographic family

Aesthetic and minimalist design

Despite having few elements, they are disproportionately arranged and in non-institutional color charts

Design Process - Discovery

Heuristic Analysis

Help and Documentation

Navigation manual is confusing and poorly laid out

02

At this stage, after collecting data through surveys, the process of defining the project's MVP began.

Design Process

Define

Design Process - Define

MVP

Challenges:

  • Keep the interface clean and tidy

  • Keep number of categories on a single page • Avoid too many clicks to perform an action

Opportunities:

  • Follow the visual language of other municipal websites

  • Information architecture works, but needs to be better laid out • Clear naming and description support is welcome

MVP:

  • Feature 1 - Feedback when querying a specific data to prevent the user from downloading a blank file

  • Feature 2 - Tab navigation of main items

  • Feature 3 - Evaluation of the most agile portal

  • Feature 4 - News View

03

At this stage, after collecting data through surveys, the process of defining personas, user journeys and analysis of heuristics began in order to identify challenges, opportunities and define the project's MVP.

Design Process

Devolop

Design Process - Develop

Flowchart

Design Process - Develop

Moodboard

Design Process - Develop

Style Guide

04

Finally, in order to meet the MPV, a prototype was developed to validate the browsing experience and the visual changes of the portal.

Design Process

Delivery

Design Process - Delivery

Protótipo

Link Prototype

Thanks for watching

giovannamchiarion@gmail.com

+39 349 813 54 18

Giovanna Chiarion

Product Designer